- Motoring fans able to access more than 2,000 hours of premium automotive content, live and on demand
- Racing highlights include European Le Mans series, Pirelli World Challenge, FIA Formula 3 European Championship and 24-hour Nurburgring
- Coverage of special events including Goodwood and the Pebble Beach Concours d’Elegance, complemented by original programming and live exclusives
Until now the news has been strictly embargoed but, finally, it can be revealed that the motoring of Netflix shall be launching in the UK and Europe as of today.
Motor Trend On Demand – as the platform is called – will house thousands of hours of motoring related content available to stream across all devices, the perfect package for any petrol head.
Millions of motorsport fans in the UK and Europe will now be able to choose and watch seemingly endless hours of live racing via their phones, tablets or desktop computers, including the 24-Hour Nurburgring, Blancpain GT series, FIA Formula 3, FIM Motorcycle Racing, Virgin Australia Supercars and the Pirelli World Challenge.
Motor Trend was launched in the US last year and has continued to expand unprecedentedly. As a result, it is making the jump across the ocean to the UK and beyond.
Speaking to Suzi Perry, she told me: “The motoring version of Netflix has worked really well in America. As a broadcaster, I can see that we are at a huge crossroads in terms of the way we digest content.
“You were talking about younger viewers watching motorsport and generally, they don’t switch on the TV. That has got to be catered for. Something like this streaming service is invaluable.
“I think it will be really popular in the UK and the rest of Europe as a go-to place to watch motorsport. There are thousands and thousands of hours of content and what better for a petrol head than to just be able to go to one place to see DTM whether that is live or highlights. They generate their own content as well – this is going to go really well.”
The service will be available for a small fee, much like Netflix and other on-demand streaming services. Currently, it is difficult to watch motorsport all in one place. Motor Trend On Demand aims to change this going forward.
“It is really important because at the moment motorsport is all over the place in the UK and Europe,” Perry explains. “It’s on different channels and you’re paying different companies to watch. If you like watching different motorsport, then you have got to pay BT, you have got to pay Sky – at some point, it needs to be put and wrapped together in some way. In terms of streaming motorsport content, this is brilliant. This is great. I mean, why not?
“Netflix has been so hugely successful and now it is just the go-to place to watch movies, original content and that kind of thing. This will be exactly the same to people who like two wheels and four-wheel action. I can only see the market growing – this is a welcome platform for us in the UK and it couldn’t have come sooner.”